The Stency of Death and Sushi
I live on a very uninteresting block. It’s not a major
thoroughfare for either cars or for foot traffic. My
street ends at First Avenue, at the end of my block,
so really the only people who walk up and down my
street are people who live there or who live in the
projects on the end of the block. As a result I have
seen a variety of businesses go under in the
storefront next door.
There are a couple of businesses on my block that do
well: dry cleaners and tailors and a floor cleaning
business. These are things that people will seek out
and travel to. There have also been quite a few
businesses that have opened and shut before the paint
on the sign could dry, like a bungee cord of broken
dreams. First-time business owners finally realizing
their dreams of having a little store that sells
things; I don’t even bother to introduce myself.
So it wasn’t a surprise when the women’s clothing
consignment shop went away. They, at least, lasted
longer than the place that sold artsy candles and
fruit and gave knitting lessons. I was surprised,
however, when I started to see restaurant equipment
moving in. Who in their right mind would hide a
restaurant in the middle of a residential block?
I was even more baffled when it started to take shape
as a sushi restaurant. Sushi is a gamble. Some foods
store better than others. Some have longer shelf
lives. Some foods will wait patiently in the
refrigerator until customers discover you. Sushi does
not do this. Raw fish requires a high turnover rate
because it’s really only edible when it’s very fresh.
My usual strategy with a new restaurant is to give it
a few weeks to let them iron out the bugs, then give
it a try. I’m afraid to try the sushi place, though. I
walk past it every day and it is always empty. How
long do they hold out for customers who clearly aren’t
coming before they bite the bullet and throw the fish
away? If I decided to try it tonight, would yesterday
have been the day they decided that all of their stock
was too stinky and had to be thrown out, or are they
waiting until tomorrow?
The place has been there for a couple of months now.
It’s making the usual death rattles: only opening for
dinner, signs that say “cash only”, discounts. Mmmm,
discount sushi. I don’t wish them ill, but I’m kind
of hoping they’ll be out of business and gone by
summer. I’m betting sushi garbage stinks.